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We are the first ever packaging alliance in Pakistan formed with the mission to eliminate packaging waste by enabling formal collection and recycling, while also raising awareness at a mass level.

CoRe envisions to create a circular economy by reducing packaging footprint through sustainable and innovative practices.

1. To improve post-consumer usage, collection and recycling of packaging waste to help become waste neutral


2. To carry out public awareness campaigns to involve people at all levels to contribute to collection, sorting and recycling efforts


3. To engage with policymakers and regulators to advocate policies that promote sustainable business practices, while working towards a waste-free future


4. To engage with civil society and donor community and others for devising effective action plans that accelerate the development of necessary infrastructure


5. To provide alliance members with a platform to share knowledge and collaborate for alternative and innovative packaging solution

1. Make 100% of our packaging recyclable or reusable by 2025.


2. Promote a circular economy by reducing packaging footprint through sustainable and innovative practices.