The purpose of The Coca-Cola Company remains clear: to refresh the world and make a difference. The company lives this purpose by creating loved brands, done sustainably to support a better shared future in a sustainable planet. In 2018, Coca-Cola launched a movement ‘World Without Waste’ with a simple, focused purpose: make the world’s packaging waste problem a thing of the past. The WWW program is based on three fundamentals: make 100% of our packaging recyclable globally by 2025—and use at least 50% recycled material in our packaging by 2030; collect and recycle a bottle or can for each one we sell by 2030; and work together to support a healthy, debris-free environment.
Coca-Cola is striving to make packaging part of a circular economy, with a focus on 100% collection rates and an increase in recycling. Their goal is to create closed-loop systems, so that old bottles and cans can become new bottles and cans. Their WWW program is active across the system globally, where 88% of their primary packaging is recyclable but they aim for 100% by 2025.
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